F
our and a half years into this journey of starting and building a communications firm, I’ve learned that focus and perspective equip me to overcome fear. There are SO many really scary challenges for entrepreneurs: “We didn’t get that project we bid for!”, “A current client no longer has the budget to keep us on!”, “[FILL IN THE BLANK] bill is due next week!” Then there’s the added stress of feeling like every challenge is an existential crisis. (When your business is your life’s passion, it’s more than just a job…your VISION is at stake!) This is where FOCUS comes in: remind yourself of the specific vision that put you on this entrepreneur’s journey then visualize getting there. Focus then provides PERSPECTIVE where you see those things you’re afraid of alongside the great things you’ve already achieved and the bold, exciting things you’ve got in the works. It won’t make the challenges go away, get less urgent, or become any less necessary to be resolved — but they will seem a lot smaller and more manageable. That perspective frees up the energy you were using to be afraid, better situating you to be more courageous and creative to find ways of resolving challenges that you hadn’t thought of before.
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